Project Overview:
Optune Gio is a wearable medical device used to help treat glioblastoma (GBM), a type of brain cancer. The Optune Gio brand team's goal for their organic @OptuneGioUS Facebook and Instagram pages is to have a place for patients to learn about the device, hear other patient stories, and find community.
Responsibilities: I manage the organic @OptuneGioUS content calendar, write the copy, and design the social posts in monthly batches. I concept post ideas with guidance from the brand team and then start production on them. After content and creative review from the brand team, I manage them through Veeva Promats to get approval from our legal team. Once approved, I schedule our posts on Hootsuite to be posted on our Facebook and Instagram handles. We contract comment moderation through an external agency and I review the report weekly to offer branded guidance and assist with legal compliance.
Roles: Junior Art Director, Graphic Designer, and Copywriter
