Pinterest paid advertisement social creative:
Roles: Art Director, Designer, Copywriter, Project Manager
For these we wanted to do an A/B test for the creative. Pinterest is a very unique social media platform that values authenticity but also is a place to find inspiration. We wanted to test if real patient imagery with quotes or if our polished actor imagery would receive a higher engagement rate.
Stay tuned for data on the A/B test.
Created organic and paid social media content for @OptuneGioUS and @OptuneLuaUS on FB and IG.
Roles: Art Director, Graphic Designer, Copywriter
Organic social creative:
Copy examples:
